The Pinkston Group is a true "media relations" firm, with a focus on generating positive press coverage for our clients, establishing thought leadership for their spokespersons, responding rapidly to communications crises, and strengthening client relationships with important publications.

We try to approach client challenges individually, avoiding cookie-cutter plans or other pre-baked solutions.

We are firm believers in the maxim that "press begets press." The key to success is continuous development of new story angles that allow us to keep your story top of mind with targeted media outlets. Our formula is straightforward; we collaborate with client teams to:

• Identify future story angles around announcements, events, new products or thought leadership around industry / political /media trends.
• Build each story to appeal to audiences – this usually means working early on to determine what makes the story newsworthy and, if necessary, suggesting changes or improvements.
• Pitch your story aggressively and intelligently to all target media.
• Repeat the process to maintain a dynamic communications program.

We augment this outreach-driven approach by continually monitoring print and broadcast media in search of opportunities to pitch our clients as available experts on topics currently being discussed.

These "rapid response" activities -- which require spokesperson availability and flexibility -- give our clients opportunities for coverage beyond the news they themselves generate.