NCMEC enlisted our help to develop and implement a communications plan to launch the Center's campaign against child sexual exploitation and raise awareness of its new Family Advocacy Division. During the year-long campaign, NCMEC spokespersons appeared on 12 nationally-syndicated radio shows and conducted more than 125 radio interviews in 37 states (24 of the top 25 markets). A "radio actuality" on back-to-school safety tips also ran in 34 markets. NBC's Today did a weeklong series on the issue.