Ford has enlisted the Pinkston Group as part of a broad effort to help position the company as an innovator. Our tasks have been to build excitement and anticipation for the new lineups of 2008/2009 Ford cars and trucks, raise awareness of Ford's award-winning vehicle quality and safety, and help launch the cutting-edge "Sync" in-car communications and entertainment system. Operating in the Northeast region, the Pinkston Group has generated local and national coverage, including high-profile hits with Reuters, Boston Globe and Fox News.